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The Pricing Trick That Makes You Buy the Expensive Option
The pricing trick stores use on you 🛒 #psychology #money #mindblown #facts #Shorts
How the reel opens
Why do so many menus and price lists include one option that just makes no sense at all?
It is not a mistake. It is a carefully laid trap. And it is called the decoy effect.
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About this reel
This video delves into the psychological tactic known as the 'decoy effect,' explaining through an example of magazine subscriptions how one irrelevant option influences consumers to choose pricier deals. The narration details a study where removing this decoy altered customer preferences, highlighting the manipulative nature of such pricing strategies across various industries. Ideal for viewers interested in consumer behavior and marketing tactics.
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